Last updated: October 8, 2026
This Privacy Policy may be translated from the original English-language Privacy Policy of Sportsman’s Paradise Online. We have made reasonable efforts to provide accurate and understandable translations. If there is any inconsistency or ambiguity between a translated version and the English version, the English version reflects SPO’s intended privacy practices. Nothing in this translation notice limits any rights you may have under applicable law. You can view the original English Privacy Policy here.
Sportsman’s Paradise Online (“SPO,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains the types of information we collect, how we use and disclose it, and the privacy choices and rights that may be available to you.
This Privacy Policy applies to SportsmansParadiseOnline.com, our translated subdomains, member accounts, comments, private messaging, photo and media features, newsletters, and other services we operate that link to this policy (collectively, the “Site”).
Information We Collect
The information we collect depends on how you use the Site.
Information You Provide
- Account and profile information: Information such as username, display name, email address, password or password hash, profile information, avatar, preferences, and privacy settings.
- Community content: Comments, replies, reactions, photos, albums, galleries, connections, reports, and other content you choose to submit.
- Private messages: Information necessary to send, receive, store, manage, and protect messages sent through Site messaging features.
- Email information: Your email address and preferences when you subscribe to newsletters or request notifications.
- Communications: Information you provide when contacting us, requesting support, reporting content, or making a privacy request.
Information Collected Automatically
When you use the Site, we and our service providers may automatically collect information such as IP address, approximate location derived from IP address, browser and device information, operating system, referring pages, pages viewed, timestamps, interactions with Site features, advertising interactions, cookie or session identifiers, performance information, and similar usage data.
This information may be collected through cookies, scripts, pixels, local storage, server logs, analytics tools, advertising technologies, and similar methods.
How We Use Information
We may use information to:
- Operate, maintain, improve, and secure the Site.
- Create and manage accounts, profiles, comments, private messages, photos, notifications, and other community features.
- Authenticate users and prevent spam, fraud, abuse, and unauthorized access.
- Moderate content and enforce Site rules and policies.
- Respond to questions, support requests, and privacy requests.
- Send newsletters and other communications you request or authorize.
- Understand Site usage and improve performance, content, and usability.
- Provide, measure, and personalize advertising where permitted.
- Comply with legal obligations and protect SPO, our users, and others.
Public and Community Content
Information you intentionally publish in public or member-visible areas of the Site may be seen, copied, shared, or otherwise used by others. Depending on the feature and your privacy settings, this may include profile information, comments, replies, photos, reactions, and other contributions.
Private messages are not displayed as public content. We may process or access private communications when reasonably necessary to provide the messaging service, address abuse or security issues, provide support, enforce Site rules, or comply with law.
Cookies and Privacy Controls
We use cookies and similar technologies for functions such as authentication, preferences, security, analytics, advertising, and Site operation. Some are necessary for Site features to function, while others may depend on your location, privacy choices, or applicable law.
Depending on your location, the Site may display privacy or consent controls that allow you to make or change applicable choices about advertising, analytics, cookies, or similar technologies. You may also control many cookies through your browser settings, although blocking necessary cookies may affect Site functionality.
Advertising
CMI Marketing, Inc., d/b/a Raptive (“Raptive”) is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://raptive.com/creator-advertising-privacy-statement
The Site may also use advertising services provided by Google, including Google AdSense. Advertising providers may use cookies, device identifiers, online activity, and similar information to provide, measure, report on, or personalize advertising where permitted. Learn more about how Google uses information from sites and apps that use its services at Google’s partner sites information page.
Privacy laws may define certain advertising-related disclosures of identifiers, browsing activity, approximate location, or similar information as a “sale,” “sharing,” or use for targeted advertising even when no money is exchanged for the information.
Eligible visitors can use the “Do not sell or share my personal information” link at the bottom of the Site to make applicable advertising privacy choices.
Analytics
Google Analytics
We use Google Analytics to understand how visitors find and use the Site. Google Analytics may process information such as pages viewed, session information, browser and device information, approximate location, referring sources, interactions, and identifiers. Where required by applicable law, its use is subject to applicable privacy and consent choices. You can review the Google Privacy Policy.
Microsoft Clarity
We use Microsoft Clarity to understand how visitors interact with the Site and to help identify usability and performance issues. Clarity may process information about page visits, clicks, scrolling, navigation, device and browser information, and similar usage data. Where required by applicable law, its use is subject to applicable privacy and consent choices. Learn more from Microsoft’s Privacy Statement.
Security Services
We use Cloudflare and other security services to help deliver and protect the Site. These providers may process IP addresses, device or browser information, network information, and security-related data. Cloudflare Turnstile may also be used on forms to help prevent spam and automated abuse. Learn more in Cloudflare’s Turnstile Privacy Addendum.
Embedded Content and Third-Party Services
The Site may contain embedded video, livestreams, social media, advertisements, links, or other content provided by third parties. These services may receive information such as your IP address, device or browser information, and interactions with their content. Third-party services operate under their own privacy policies and terms.
Newsletters and Email Notifications
If you subscribe to a newsletter or request email notifications, we may use your email address and preferences to send the communications you requested. You can unsubscribe from optional marketing or newsletter emails using the unsubscribe links or preference controls provided. Necessary account, security, moderation, or service communications may still be sent when appropriate.
How We Disclose Information
We may disclose personal information:
- To service providers and contractors that help host, secure, operate, analyze, advertise, store information for, or communicate through the Site.
- To advertising and analytics providers as described in this Privacy Policy and subject to applicable privacy choices.
- When you intentionally make information public or direct us to share it.
- When reasonably necessary to comply with law, legal process, enforce Site policies, investigate abuse, or protect rights, property, or safety.
- As part of a merger, acquisition, reorganization, sale of assets, or similar business transaction.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including operating Site services, maintaining accounts, protecting security, preventing abuse, complying with legal obligations, and resolving disputes.
Retention periods vary by type of information. Account and community information may remain while an account or contribution remains active. Other information may be retained for shorter periods or longer when reasonably necessary for security, backups, moderation, legal requirements, or recordkeeping.
Your Choices
- Account and profile: Registered users may be able to review or update account information, profile settings, and privacy preferences.
- Account deletion: Where available, you may request or initiate deletion of your account through Site controls or by contacting us.
- Email: You can unsubscribe from optional newsletters and email communications using the controls provided.
- Privacy preferences: Where available, you can use the Site’s privacy controls to make or update applicable choices.
- Advertising: Eligible visitors can use the “Do not sell or share my personal information” link at the bottom of the Site.
U.S. State Privacy Rights
Residents of certain U.S. states may have rights under applicable privacy laws, including rights to access, correct, delete, or obtain a copy of certain personal information and to opt out of certain sales, sharing, targeted advertising, or profiling activities.
To exercise an applicable privacy right relating to information controlled by SPO, use our Contact Us form or email info@sportsmansparadiseonline.com. We may need to verify your identity for certain requests. Where permitted by law, an authorized agent may submit a request on your behalf.
We will not unlawfully discriminate against you for exercising a privacy right provided by applicable law.
California Privacy Rights
This section provides information for California residents under the California Consumer Privacy Act, as amended (“CCPA”). California residents may have rights to know and access personal information, request deletion or correction, opt out of the sale or sharing of personal information, limit certain uses or disclosures of sensitive personal information where applicable, and exercise CCPA rights without unlawful discrimination.
California Notice at Collection
During the preceding 12 months, we may have collected the categories of personal information described below. The categories collected from a particular person depend on how that person uses the Site.
| Category | Examples | Purposes | Sale or Sharing | Retention Criteria |
|---|---|---|---|---|
| Identifiers and account information | Username, display name, email address, IP address, profile identifiers, and similar information. | Accounts, authentication, communication, community features, support, security, analytics, advertising, and legal compliance. | Certain online identifiers may be sold or shared with advertising partners as those terms are defined by the CCPA. | Retained as reasonably necessary for accounts, Site operation, security, advertising, legal requirements, and related purposes. |
| Internet, device, and network activity | Pages viewed, browsing activity, referring pages, clicks, interactions, advertising activity, browser or device information, cookies, session identifiers, and timestamps. | Site operation, security, analytics, advertising, measurement, troubleshooting, and Site improvement. | May be sold or shared with advertising and measurement partners where permitted by law and subject to applicable opt-out rights. | Retained according to the applicable operational, security, analytics, advertising, or legal purpose and provider retention practices. |
| Approximate geolocation | Approximate city, state, region, or country derived from IP address or similar information. | Security, analytics, localization, advertising, measurement, and regional privacy controls. | May be sold or shared with advertising partners where permitted by law. | Retained as reasonably necessary for the applicable purpose and according to provider retention practices. |
| User content and communications | Profile information, comments, replies, photos, albums, reactions, reports, messages, and support communications. | Community features, messaging, moderation, support, security, and legal compliance. | Public content may be visible to others. Private communications are not intended to be used for cross-context behavioral advertising. | Generally retained while needed to provide the applicable feature, until removed or deleted, or longer where necessary for backups, moderation, security, or legal reasons. |
| Advertising information and inferences | Advertising identifiers, ad interactions, audience information, interests, and inferences derived from online activity. | Advertising selection, personalization where permitted, frequency management, measurement, reporting, and fraud prevention. | May be sold or shared with advertising partners for cross-context behavioral advertising where permitted by law and subject to applicable opt-out rights. | Retained according to advertising purposes, privacy choices, provider practices, and applicable legal requirements. |
| Sensitive personal information | Account login credentials and, where applicable, contents of private messages exchanged through Site messaging features. | Authentication, private messaging, security, moderation, support, and legal compliance. | Not used for cross-context behavioral advertising based on our current practices. | Retained only as reasonably necessary to provide the applicable feature, protect security, address abuse, or satisfy legal requirements. |
We collect personal information directly from you; automatically from browsers, devices, networks, cookies, scripts, and server logs; and from service providers involved in advertising, analytics, security, hosting, email, and Site operation.
During the preceding 12 months, we may have sold or shared, as those terms are defined by the CCPA, certain identifiers, internet or network activity, approximate geolocation information, and advertising-related information with advertising networks, platforms, measurement providers, and participating advertising technology partners, including through Raptive.
We may also disclose personal information to service providers and contractors for business purposes such as hosting, security, analytics, email delivery, storage, advertising operations, technical support, moderation, and Site operation.
We use sensitive personal information such as account credentials or private-message contents only as reasonably necessary for functions such as authentication, messaging, security, support, moderation, or legal compliance, and not to infer characteristics about users for advertising.
We do not knowingly sell or share the personal information of consumers we know to be under 16 without the authorization required by applicable law.
California Privacy Requests
California residents may submit applicable requests to know, access, delete, or correct personal information using our Contact Us form or by emailing info@sportsmansparadiseonline.com. We may request information reasonably necessary to verify certain requests or the authority of an authorized agent.
To opt out of applicable sale or sharing for advertising purposes, use the “Do not sell or share my personal information” link at the bottom of the Site. Identity verification is not required simply to submit an opt-out request.
Global Privacy Control
Where required by applicable law, recognized Global Privacy Control (“GPC”) signals are treated as requests to opt out of applicable sale or sharing of personal information. You may also use the Site’s “Do not sell or share my personal information” link.
European Economic Area, United Kingdom, and Switzerland
If the GDPR, UK GDPR, or similar data protection law applies, our legal basis for processing depends on the activity. Depending on the circumstances, we may rely on consent, performance of a contract or provision of a service you request, legitimate interests such as operating, securing, improving, and protecting the Site, or compliance with legal obligations.
Where consent is required for advertising, analytics, cookies, or similar technologies, the Site provides applicable privacy or consent controls. You may be able to change those choices later using the available controls.
Where applicable, you may have rights to access, correct, delete, restrict or object to processing, receive certain information in a portable format, and withdraw consent where processing is based on consent. Where processing is based on legitimate interests, you may have a right to object. You may also have the right to complain to the applicable data protection authority.
To exercise an applicable right relating to information controlled by SPO, use our Contact Us form or email info@sportsmansparadiseonline.com.
Children’s Privacy
The Site is intended for a general audience and is not directed to children under 13. If we learn that personal information from a child under 13 was collected in a manner that violates applicable law, we will take appropriate steps to address it. A parent or guardian with a concern may contact us.
Data Security
We use reasonable measures intended to protect information from unauthorized access, loss, misuse, alteration, or disclosure. No website, transmission, or storage system can be guaranteed to be completely secure.
International Processing and Transfers
SPO is based in the United States. Information may be processed or stored in the United States or other countries where we or our service providers operate. Where applicable law requires safeguards for international transfers, appropriate legally recognized mechanisms may be used.
External Links
The Site may link to websites and services that SPO does not control. Their privacy practices and terms are governed by those third parties.
Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to the Site, our services, providers, privacy practices, or applicable law. When we do, we will update the “Last updated” date at the top of this page.
Contact Us
If you have a privacy question or request, please contact:
Sportsman’s Paradise Online
info@sportsmansparadiseonline.com
Contact Us
Website: https://sportsmansparadiseonline.com/